Chamber Welcomes Alivana Aesthetics to New Hartford

December 11, 2020 – NEW HARTFORD, NY – The New Hartford Chamber of Commerce proudly welcomed its newest member, Alivana Aesthetics, to its membership and to the Town of New Hartford with a ribbon cutting ceremony held on December 10th. 

Alivana Aesthetics offers a holistic approach to health and wellness, developing customized treatment plans that are based upon their patients’ physical characteristics and their unique aesthetic and cosmetic goals. They offer a full range of anti-aging, skincare, and general wellness treatments.

Alivana Aesthetics is owned by Jennifer Baldwin, MSN, FNP-BC. Baldwin is an AANP certified Nurse Practitioner with over 20 years of experience that spans the areas of Family, Occupational, Emergency, Wellness, and Aesthetic Medicine. Passionate about medicine to the core, Baldwin continued her education and received high-level certifications in nearly a dozen synergistic areas of aesthetics, functional, and wellness medicine after receiving her MSN. This included advanced training in Lasers, Medical Weight Loss, IV Therapy, BoiTe, Anti-Aging Skin Rejuvenation, Skin Care, and Master-level Certification in Neurotoxins and Injectable Fillers. 

“I first started shifting my medical career out of conventional medicine in 2005 when I co-owned a wellness spa with my sister for several years doing skin consultations, advanced facials and acne care, which all ignited my interest in the Aesthetic field of medicine,” said Baldwin about her early beginnings in the industry. 

Baldwin decided to launch her own business back in January not knowing that the looming pandemic crisis would have such an impact on her industry. “I finally decided to take the leap and go out on my own creating a business that would allow me to serve my clients in a meaningful way with a level of service that is a critical parallel to the care provided.”

“Almost immediately, the pandemic hit causing me to move my services to a telemedicine and concierge-style hybrid platform constantly evolving to stay compliant with state health regulations. Behind the scenes, I built the brick-and-mortar location where I am currently practicing in beautiful New Hartford New York.”

When asked how she chose New Hartford for her new business, Baldwin replied, “My desire to be in the New Hartford area started about two years ago. I am a competitive triathlete and suffered an athletic injury. I needed very specialized equipment and treatment that was only available to me in a limited number of places; one of which was at Function Better Physical Therapy in Yorkville. I got to know the owner who is a native to this area and spent a lot of time here. As I moved closer to choosing an area to open my practice, it seemed like a natural fit and I am extremely happy with the decision I made. I am excited to be a part of the Chamber as well as this community and look forward to growing my business in this beautiful area.”

Alivana Aesthetics is located in the former Aspen Dental building at 4626 Commercial Drive, which is now being renamed for Baldwin’s business. A temporary banner currently hangs where a new sign will be erected in time for their open house slated for January 7th. More information will be available at